When launching any product or service, you must first ensure that there is a demand for the product in the market and that it meets the needs of your target group and provides the expected benefits. The product must be positioned to be accessible to potential customers, and this is possible only when you clearly know and understand your target market.
Here is the basic scheme for achieving your goal: organizing sales, maintaining public relations, advertising, and sales promotion. So, we have distinguished several types of advertising stands and advertising constructions. Before participating in the exhibition, we recommend distinguishing the categories of advertising stands categories.
Exhibition Pop-Up Stands
Exhibition Pop Up Stands are dimensionally curved structures that have mostly aluminum legs, magnets, and things. The main advantages of this type of advertising stand are that it is easy to assemble, light, and portable, and the construction allows to change in size.
Exhibition Press Wall constructions
Exhibition Press Wall constructions are good options for attracting attention and generating interest in your business. Press Wall constructions used during advertising campaigns, exhibitions, and various other events can also serve as a backdrop for photo and video shoots.
Exhibition Promo stands
Exhibition promo stands are constructions with attractive images and texts, the installation and dismantling of which are carried out without specialists and special tools. Such constructions are quite mobile, thanks to which the stands can be easily moved from one place to another.
Exhibition Roll-Up Stands
Exhibition Roll Up stands to solve marketing problems: customer engagement, increasing company recognition, proper presentation of a new product or service, etc. They are ideal options for use during advertising campaigns, exhibitions, and presenting various products and services, presentations. The construction is intended for both indoor and outdoor use.
By investing in an exhibition, you invest some funds to promote your product or service. Planning to attract visitors? Be consistent in your selection of booth staff. Your main expectation from the exhibition should be to obtain, control and analyze the results. When planning to participate in the exhibition, you need to solve a number of necessary tactical tasks. For example, where is the best place to place a billboard? Usually, visitors turn right or walk towards the center. Study the layout where are the industry leaders, your competitors, and the main points of attraction for visitors (food, technical services, etc.).
- Pay attention to your booth. It should be attractive. Use color, lighting effects, life-size product banners, moving objects, and more.
- Brand your company with a logo. They should be large and legible.
- Determine what the benefits of your products and services are to the buyer. Use slogans, symbols, and titles. Focus on the specific product rather than the company brand when displaying consumer products.
Promotion ensures awareness of your product in the market and therefore sales. Here's everything you need to know to succeed and deliver results at trade shows.