your printing is under controlDigital and offset printing: benefits and how to choose
Choose a printing method according to quantity, material, artwork and deadline. Compare the total cost of the finished products and the production schedule for the same specification.
Quantity and setup
Digital printing does not require offset printing plates and is often suitable for short runs and sample copies. Offset requires plates and press setup, but the cost per copy can decrease on larger identical runs. There is no universal quantity threshold for choosing between the methods.
Variable data
Digital printing is usually practical for copies with different names, numbers or personalised offers. Offset repeats the same artwork; adding variable data requires a separate process.
Paper and colour
Both methods can produce high-quality results. Agree on paper type and weight, format, equipment and colour requirements beforehand. For an exact brand colour, discuss a colour proof and the availability of special inks. A screen preview does not guarantee the printed colour.
Deadline and finishing
The shorter setup of digital printing can help with urgent orders. The final schedule also depends on material availability, press workload, cutting, folding, lamination and binding.
What to send for a quote
Specify dimensions, page count, quantity, paper, single- or double-sided printing, colours, finishing and collection date. Attach artwork or a sample and identify any variable data. These details allow a comparison of quotes for both methods.